英倫品牌Superdry公布中國首批三家專賣店開業計劃

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發布時間:2016/07/15

英倫品牌Superdry公布中國首批三家專賣店開業計劃

(2016年6月17日,上海)全球生活時尚品牌Superdry與赫基集團今日正式公布在華首批門店的開業計劃,并推出為中國市場設計的限量特別版T恤。憑借精細的設計及產品細節、手繪圖案和豐富多樣的款式,Superdry贏得了全球消費者的擁簇,其中不乏名人名流。品牌現將目標瞄準并開始進軍生機蓬勃、發展迅猛的中國消費市場,未來將專注于產品設計與生產;赫基集團憑借非常成熟的市場資源和時尚生活形態服務,將全面負責合資公司的品牌運營,雙方共同為中國消費者帶來最潮的時尚品牌和全新的購物體驗。

英倫品牌Superdry公布中國首批三家專賣店開業計劃

Superdry此次在中國的首家門店已于6月在位于上海迪士尼度假村的迪士尼小鎮開業。此后品牌將繼續拓展版圖,緊接著于7月在北京和上海各開設一家門店。這些地理位置優越的門店,將完美展示Superdry結合獨特英倫剪裁,日本手繪圖案和美式復古設計的高品質產品。顧客可前往隨心選購品牌多款極具代表性的產品,當中包括經典復古標志 T恤、防風外套及連帽外套。除此之外,Superdry 2016春夏系列同步上架,產品采用引人注目的鮮艷色彩,并輔以舒適的面料,讓您盡情展現夏日風情。

英倫品牌Superdry公布中國首批三家專賣店開業計劃

為慶祝新店開業,Superdry推出為中國市場設計的限量特別版男女T恤。整個系列靈感來源于Superdry最經典的復古標志T恤,共分設男女兩款,每款各有兩種設計與配色:男裝T恤設有搭配動物花紋印花的亮麗黑,以及印有熱帶風情圖案的天空藍;而女裝T恤則有搭配紅色碎花圖案的深藍色,以及印有亮銀色標志的熒光粉紅。該系列巧妙融合中國元素,在T恤正面和袖口標簽均特別印有Superdry的中文名字“極度干燥”,而男女裝T恤分別在不同細節加入中國幸運數字“8”,令款式更具特色。獨特的包裝也是該款T恤的一大亮點,T恤將裝在品牌特別定制的金屬罐內,極具收藏價值。

英倫品牌Superdry公布中國首批三家專賣店開業計劃

在中國開設的新店將按照倫敦攝政街Superdry旗艦店的風格以及規格進行裝潢,采用符合該品牌都市復古DNA的做舊木墻和水泥地板。玻璃櫥窗中將展示Superdry的最新產品,以及燈光耀眼的橙色巨幅Superdry標牌。

英倫品牌Superdry公布中國首批三家專賣店開業計劃 英倫品牌Superdry公布中國首批三家專賣店開業計劃

Superdry首席執行官Euan Sutherland表示:“我們致力將Superdry打造為全球生活方式品牌。因此,我們很高興能與赫基國際集團合作,攜手將Superdry引入中國。Superdry以其創新理念和獨特英倫剪裁而享譽國際,我們期待Superdry能在這個令人振奮的市場獲得更多消費者的青睞。”
Superdry 中國區總經理胡翔舟先生表示:“我們很高興能把創新、大膽前衛的Superdry時尚美學帶給中國消費者。我們熱忱歡迎顧客們的光臨,親身感受 Superdry品牌和產品的品質和廣度。這將是一個超級跩的活動,讓Superdry極度干燥品牌的粉絲們感到興奮!”

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